Allure Best of Beauty 2024 Winner

AHA+ACV Pre-Shampoo Rinse

Strengthen Concentrated Shampoo

$30

Size

Standard

1

Made with no added water, this ultra-concentrated, sulfate-free shampoo (SLS/SLES) gently cleanses + strengthens weak, damaged hair.
    • Maintains scalp balance for stronger, healthier-looking hair

    • Concentrated formula with no added water is less wasteful and more powerful

    • Reduces frizz, and improves moisture, strength + shine

  • Unlike any shampoo you’ve seen before, this formula is ultra-concentrated, so you only need to use half your normal shampoo amount. The result? A rich, luxe lather–sans sulfates–that’s second to none.

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

Shampoo, Reimagined

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ROOTED IN RESULTS

Unretouched photos, individual results will vary.

Results after one use of Strengthen Concentrated Shampoo + Conditioner. Blow dried with a round brush.

How to use:

Pump half your usual amount of shampoo into palm.

Emulsify into a lather and massage into your scalp (you can always add more, but this formula is designed to do more with less).

Rinse well.​

    • Proprietary Rootbiomic Ferment™ - Designed for the ultimate wellness of roots, scalp and hair, our multivitamin superfood is rich in clinically effective proteins, roots and mushrooms that are transformed through fermentation into super-powerful, biologically compatible micronutrients that promote anchored roots, balanced scalp + your strongest, healthiest hair.

    • Bio-Peptides (Hydrolyzed Yeast Protein) - Target collagen and keratin to help fortify strands from root to tip.

    • Yuzu Ceramide (Citrus Junos Fruit Extract) - Intensely moisturizes, smooths and helps protect hair from future damage

    • Rootbiomic Ferment™

    • Bio-Peptide

    • Yuzu Ceramide

    • Added Water

    • Parabens 

    • Phthalates

    • Mineral Oil

    • Sulfate SLS+SLEC

    • Silicones

Product FAQs

Strengthening Shampoo with bubbles

Worth Rooting For

Typical shampoos are mostly water. Our eco-conscious shampoo is made with no added water and ultra-concentrated. Our smaller, lighter, and easily recyclable bottles help us minimize the impact of shipping our products, too.

Pair it with

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Reviews

Overall product rating out of 5: 4.53
Based on 123 reviews
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Verified Customer
Kari Y
Clearfield, US
I recommend this product
Hair Type:
Straight
...
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1 month ago
Verified Customer
Amanda M
I recommend this product
Hair Type:
Wavy
I am in love with...
I am in love with this concentrated shampoo. Not just because I use half the amount I would normally use, but because it smells amazing and has a long lasting fragrance that I love, my hair is healthier and stronger, and I am seeing less hair in my brush every day.
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Review Image - Strengthen Concentrated Shampoo
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Review Image - Strengthen Concentrated Shampoo
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4 months ago
Verified Customer
Bonnie M
I recommend this product
Hair Type:
Thin
I have been using this...
I have been using this brand for several months. I like the way it cleans and conditions. Not sure as of this writing but I see some new hairs coming in. I have curly/frizz hair. Just a small amouont of shampoo is all you need. My hair is thinning, age related, but I believe this will help. One try and you are hooked.
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4 months ago
Claudia G
“Did you cut your hair?….something’s...
“Did you cut your hair?….something’s different.” “Your hair has grown so long!” “You have beautiful hair.” Well, I’m getting so many compliments on my hair, it’s a little embarrassing. I have been hearing these compliments constantly from my colleagues since I began using the Rootist shampoo last November. I have longish hair, below my shoulders, and my hair has become strong, shiny, and healthy looking. For the first time in my life I have no split ends. It only takes a few pumps of shampoo, add a bit of water and it creates a thick sudsy shampoo that I massage into my hair. I’m thrilled that I found this product—I love that I now have healthy hair (and I really love that everyone notices).
1 person found this review helpful.
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9 months ago
Verified Customer
Molly T
Hair Type:
Thin
Very concentrated, don't need a...
Very concentrated, don't need a lot to get my scalp clean.
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10 months ago
Devyn
Really like this product. It...
Really like this product. It was very effective. It smelled really good. I definitely seeing hair growth since using it. I love the fact that it’s me and recycle packaging. You just have to buy a refill.
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11 months ago
Taylor
I’m so glad I found...
I’m so glad I found the root ist shampoo. It really does work wonders for being a sulfate free shampoo. The biggest thing is is that you really only do need half a pump if even that for it to work and not feel heavy. It also works well on colored hair and I feel like it’s brought down my frizz a lot.
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11 months ago
Amy
Love this shampoo - really...
Love this shampoo - really only need a little bit to work up a lot of lather. Tames the frizz and keeps curls soft.
1 person found this review helpful.
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1 year ago
Tati
Y’all it’s like a have...
Y’all it’s like a have a new head!!! If you’re a thin haired girlie like me who shows oil easily this was made for you!!!!!
2 people found this review helpful.
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1 year ago
Verified Customer
Stephanie E
Hair Type:
Straight
It really is concentrated. I...
It really is concentrated. I love it.
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1 year ago
Louise S
The Rootist Strengthen Concentrated Shampoo...
The Rootist Strengthen Concentrated Shampoo is an absolute game-changer for those seeking stronger, healthier hair. Its powerful formula works wonders in revitalizing the scalp and nourishing the roots, leaving hair feeling incredibly soft and manageable. With regular use, I've noticed a significant reduction in breakage and increased volume. Plus, the refreshing scent is a delightful bonus. This whole kit paired together leaves my hair looking beautiful, light, and flowy for days!! The rootist feels so good on my scalp, especially after waiting days to wash my hair. Its unique blend of strengthening ingredients not only cleanses deeply but also fortifies each strand from root to tip. Overall, I highly recommend The Rootist Strengthen Concentrated Shampoo for anyone looking to elevate their hair care routine. **This review was collected as part of a promotion.
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2 people found this review helpful.
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1 year ago
Verified Customer
Vera Y
Hair Type:
Thin
Great shampoo, was worried about...
Great shampoo, was worried about the size for the price but you really only need a very small amount since it's concentrated. Loving this shampoo
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1 year ago
Heather L
All right so I am...
All right so I am middle aged and I am highly concerned with my hair recently so I got the rudest concentrated shampoo shampooing and this is a very chemical smelling it is recommended to use for a week or damaged hair which I do currently have and it is also recommended to use half the amount as you would use a normal shampoo as it is a concentrate it it doesn't leave your hair smooth it kind of tangles it in a way it doesn't leave it soft feeling I don't really recommend this this smell is very strong and chemically as well it doesn't leave a fresh scent I don't feel as if I'm doing something good for my hair I think a lot of it has to do with the texture and the smell of the product after and when using so that is something to watch out for I can't say I would recommend this unless you don't mind a highly chemical smell **This review was collected as part of a promotion.
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2 people found this review helpful.
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1 year ago
Barb B
The Rootist Concentrated Shampoo has...
The Rootist Concentrated Shampoo has exceeded my expectations on all fronts. From its eco-friendly packaging to its luxurious performance, this product is a true game-changer in the realm of hair care. If you're looking to elevate your hair care routine while making a positive impact on the planet, it is the perfect choice. Treat yourself to the indulgence of a salon-quality experience without compromising on sustainability. It has set a new standard for excellence in the beauty industry, and I, for one, am here for it. This Concentrated Shampoo may seem pricier than conventional shampoos upfront, its longevity and efficacy make it a cost-effective choice in the long run. The fact that you need less product per wash means that the bottle lasts longer, ultimately saving you money in the grand scheme of things. Investing in the rootist isn't just a purchase; it's a sustainable choice that pays dividends for both your hair and the environment. **This review was collected as part of a promotion.
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1 year ago
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