Allure Best of Beauty 2024 Winner

AHA+ACV Pre-Shampoo Rinse
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ROOTS+SCALP+HAIR
are connected

And so are we.

People + Planet

Our collective actions and choices matter, so we are working to reduce our impact at every step...

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ROOTED IN RESPONSIBILITY

Certified with responsibly sourced ingredients, formulated for sustainability, and packaged in easily recyclable materials for minimal environmental impact.

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CONCENTRATE ON CHANGE

We innovate wisely, with no added water in our shampoos and conditioners. Our ultra-concentrated formulas feature Rootbiomic Ferment™ for power without waste.

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RINSE RESPONSIBLY

Max impact for you, minimal impact on the planet. Our formulas are biodegradable and made from sustainable ingredients that break down responsibly when rinsed, so you can rinse and repeat sustainably.

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GOOD SCENTS

Some of formulas feature natural scents from their ingredients, while others are enhanced with carefully selected fragrances that meet the highest safety standards, adhere to both IFRA and EU regulations, and are always phthalate-free and rigorously tested for scalp safety.

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