Allure Best of Beauty 2024 Winner

AHA+ACV Pre-Shampoo Rinse

Free shipping on orders over $50.

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ROOTS+SCALP+HAIR
are connected

And so are we.

People + Planet

Our collective actions and choices matter, so we are working to reduce our impact at every step...

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ROOTED IN RESPONSIBILITY

Certified with responsibly sourced ingredients, formulated for sustainability, and packaged in easily recyclable materials for minimal environmental impact.

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CONCENTRATE ON CHANGE

We innovate wisely, with no added water in our shampoos and conditioners. Our ultra-concentrated formulas feature Rootbiomic Ferment™ for power without waste.

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RINSE RESPONSIBLY

Max impact for you, minimal impact on the planet. Our formulas are biodegradable and made from sustainable ingredients that break down responsibly when rinsed, so you can rinse and repeat sustainably.

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GOOD SCENTS

We choose natural scents for freshness without irritation. If synthetic fragrance is used, it's less than 1% and rigorously tested for scalp safety.

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