Privacy Policy
Last Updated: December 14, 2023
This Privacy Policy describes how The Rootist Inc ("The Rootist," "we," "our," or "us") collect, use, disclose and otherwise process information about you, including when you access or use our websites, or our other online products _and services (collectively, our "Services"), or when you otherwise interact with us, such as through our customer support channels, or on social media. We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
CONTENTS
Targeted Advertising and Analytics
Additional Disclosures for Individuals in Certain U.S. States
COLLECTION OF INFORMATION
The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of this information.
Information You Provide to Us
We collect information you provide directly to us. For example, we collect information directly from you when you create an account, fill out a form, make a purchase, submit a product review, communicate with us via third-party platforms, request customer support, or otherwise communicate with us. The types of information that we collect include your name, email address, billing and shipping address, phone number, and any other information you choose to provide. If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.
Information We Collect Automatically
We automatically collect certain information about your interactions with us or our Services, including:
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Activity Information: We collect information about your activity on our Services, such as items you place in your virtual shopping cart.
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Transactional Information: When you make or return a purchase, we collect information about the transaction, such as product details, purchase price, and the date of the transaction.
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Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
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Audio Recordings and Chat Content: If you contact customer service through our chat feature or by phone, we may monitor and retain those conversations, including for training purpose.
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Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies, pixels, web beacons, to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Targeted Advertising and Analytics section and the Your Choices section below.
Information We Collect from Other Sources
We obtain information from other sources. For example, we may collect information from other companies in the Beauty Bank corporate family, marketing and advertising partners, data analytics providers, and mailing list providers. Such information may include contact information and data about your preferences and shopping habits.
Additionally, if you create or log into your The Rootist account through a third-party platform (such as Facebook or Google), we will have access to certain information from that platform, such as your name and profile picture, in accordance with the authorization procedures determined by such platform.
Information We Derive
We may derive information or draw inferences about you based on the information we collect. For example, we may infer your approximate location based on your IP address or infer information about your age, gender, or products you may have interest in.
Use of Information
We use the categories of information we collect to fulfill your orders and to provide, maintain, and improve our products and services. We also use the information we collect to:
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Personalize your experience with us;
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Manage any subscriptions you participate in with us;
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Send you technical notices, security alerts, support messages and other transactional or relationship messages;
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Communicate with you about products, services, and events offered by The Rootist and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
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Monitor and analyze trends, usage, and activities in connection with our products and services;
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Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
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Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of The Rootist and others; and
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Comply with our legal and financial obligations.
Targeted Advertising and Analytics
We engage others to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, better understand your activity, and perform related services across the web and in mobile applications. To do so, these entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser and mobile network information, pages viewed, time spent on pages, or in mobile apps, links clicked, and conversion information. You can opt out of cookie-based ad targeting on our website by following the prompts here. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.
In addition, we may share identifiers, like email addresses and phone numbers, with some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you across the web. Depending on where you reside, you may opt out of these disclosures by filling out our web form here.
Disclosure of Information
We disclose personal information in the following circumstances and as otherwise described in this Privacy Policy:
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Vendors and Service Providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, payment processing, financing, fraud prevention, customer service, data enrichment, analytics, marketing and advertising.
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Corporate Affiliates. We may disclose personal information among The Rootist’s affiliate brands and entities for their marketing and advertising purposes. Depending on where you live, you may opt out of these disclosures by [insert link to sales opt-out web form here.
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Other Users. If you provide a product review or otherwise post content on our Services, other users of our Services will be able to see this information.
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Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
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To Protect the Rights of The Rootist and Others. We disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of The Rootist, our users, the public, or others.
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Professional Advisors. We disclose personal information to our legal, financial, insurance and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
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Corporate Transactions. We disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
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Consent. We make personal information available to third parties when we have your consent or you intentionally direct us to do so.
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Aggregated Data. We may disclose aggregated or de-identified information that cannot reasonably be used to identify you. We will not attempt to re-identify such information, except as permitted by law.
Your Choices
Account Information
You can access, modify, and delete certain information stored within your online account by logging into your account at any time.
Cookies and Similar Tracking Technologies
The Rootist uses cookies and similar tracking technologies to analyze visits to and use of our Services and how consumers are interacting with our marketing communications. You can usually adjust your browser settings to remove or reject all or some browser cookies. You can also adjust certain cookie settings by clicking here. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.
Communications Preferences
You may opt out of receiving promotional communications, including emails and texts, from The Rootist by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Additional Disclosures for Individuals in Certain U.S. States
Numerous states, including California, Colorado, Connecticut, Utah, and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures ("State Privacy Laws"). If you are a resident of one of these states and to the extent The Rootist is subject to the State Privacy Laws, this section applies to you.
Additional Disclosures
Our Privacy Policy explains how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. Below, we use a table to explain this same information in accordance with the State Privacy Laws. The table describes our data practices now and over the past twelve months.
Collection, Use, and Disclosure of Personal Information for Business Purpose's
| Category of Personal Information | Categories of Recipients | Use of Personal Information |
|---|---|---|
| Identifiers (such as your contact and account information, name, billing and shipping address, email address, and cookie IDs) | Vendors and service providers | Fulfill your orders and requests; |
| Identifiers (such as your contact and account information, name, billing and shipping address, email address, and cookie IDs) | Our corporate affiliates | Provide, maintain, and improve our products and services; |
| Commercial information (such as transaction details if you make a purchase from us) | Law enforcement or others involved in legal proceedings | Personalize your experience with us; |
| Internet or other electronic network activity information (such as pages and products you view and links you click on our Services) | Others where needed to protect the rights of The Rootist or others | Send you technical notices, security alerts, support messages, and other transactional or relationship messages; |
| Inferences (such as the city where you live based on your IP address) | Professional advisors | Communicate with you about products and services offered by The Rootist and others and provide news and information that we think will interest you; |
| In connection with a corporate transaction | Monitor and analyze trends, usage, and activities in connection with our products and services; | |
| With your consent or at your direction | Facilitate, contests, sweepstakes, and promotions and process and deliver entries and rewards; | |
| Other users if you post information to public portions of our Services, such as product reviews | Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of The Rootist and others; | |
| Manage any subscriptions you participate in with us; and | ||
| Comply with our legal and financial obligations. |
Personal Information that we “Share,” “Sell,” or use for “Targeted Advertising”
Some of our advertising and analytics activities may constitute “sharing” or “selling” or use of personal information for “targeted advertising” under certain State Privacy Laws. In order to advertise our products to you and better understand, improve, and personalize our interactions with you, we share and sell the following categories of personal information to the following categories of third parties:
| Category of Personal Information | Categories of Third Parties |
|---|---|
| Identifiers (such as cookie IDs or a hashed version of your email address) | Advertising and marketing networks, other brands in the Beauty Bank corporate family |
| Commercial information (such as information about purchases you make from us) | Advertising and marketing networks, other brands in the Beauty Bank corporate family |
| Internet and electronic network activity (such as pages you view and links you click on our Services) | Advertising and marketing networks, other brands in the Beauty Bank corporate family |
| Inferences (such as the city where you live based on your IP address) | Advertising and marketing networks, other brands in the Beauty Bank corporate family |
Other Details About our Information Practices
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We collect personal information directly from you (for example, when you place an order on our Services), automatically when you access or use our Services, and from third-party sources, each described in more detail in the Collection of Information section above.
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We do not collect information that is considered “sensitive” under State Privacy Laws and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
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Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Policy. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.
Your Privacy Rights
Opt Out of Sales, Sharing, and Targeted Advertising
Some of the activities described in the Targeted Advertising and Analytics section above may be considered “sales” or “sharing” of your information or use of your information for “targeted advertising” under the State Privacy Law that applies to you. You can opt out of cookie-based ad targeting by following the prompts here. You will need to renew your opt-out choice if you visit our website from a new device or browser or if you clear your cookies because your opt-out choice will be linked to your browser only. If you reside in California, you can also opt out of web-based “sales” and “sharing” via cookies by visiting our website with a legally-recognized opt-out preference signal enabled, such as the Global Privacy Control.
In addition to cookie-based ad targeting, we may disclose information about your purchases and contact information (such as email and mailing address) to other affiliate brands of The Rootist, advertising partners, and other third parties for marketing and advertising purposes. These practices may constitute “sales” or “sharing” of your personal information or use of your information for “targeted advertising.” You can opt out of having your information disclosed to these third parties by filling out our web form here.
Access, Deletion, Correction
If you live in a state governed by a State Privacy Law, you have the right to request access to, or deletion or correction of, your personal information. To make such a request with respect to your personal information, please contact us at legal@therootist.com. We will request certain information to verify your request, such as details about recent purchases you have made with us.
Appeals
If we deny your request, you may have the right to appeal our decision by contacting us at legal@therootist.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.
Authorized Agents
If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or signed permission from the individual who is the subject of the request. If you are an agent looking to make a request, please contact us at legal@therootist.com.
Nondiscrimination
We will not discriminate against you for exercising your privacy rights.
Notice of Financial Incentives
We may offer financial incentives. For example, we may provide discounts to customers who sign up to receive our marketing emails. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your email address or phone number), commercial information (like your purchase preferences and interests or purchase history), inferences drawn about your preferences, and other categories of personal data that relate to or are reasonably capable of being associated with you. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you can opt-out at any time, such as by following the unsubscribe instructions in the applicable program’s terms and conditions, promotional emails, or text messages. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.
Shine the Light
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please fill out our here.
Children’s Privacy
We do not intentionally gather personal information from individuals under the age of 16. If a child under 16 submits personal information to The Rootist and we learn that the information is about or from a child under 16, we will attempt to delete the information as soon as possible. If you are a parent or guardian of a child under 16 and believe that we have collected personal information from your child, please contact us at hello@therootist.com. We do not knowingly sell or share personal information about consumers under the age of 16.
Contact Us
If you have any questions about this Privacy Policy, please contact us at hello@therootist.com.