Allure Best of Beauty 2024 Winner

AHA+ACV Pre-Shampoo Rinse

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The Season to Shine

Repair damage, minimize breakage, protect from heat and amp up the shine with award-winning BioBrew.

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Holiday Product Line Up

Let Your Best Hair
Shine Through

Celebrate the season with everything you need for stronger, full-looking, healthier hair.

New Densify Serum with unretouched photos after use of Densify Shampoo, Conditioner & Serum. Individual Results Will Vary.

Clinically Proven Thicker, Fuller-Looking Hair in as few as 90 Days.*

Best-Selling Brews

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Densify collection image of all three products featuring serum, shampoo and conditioner.

Kickstart Your
Growth Potential

Plant-based ingredients fermented + bioactivated for proven results.

Our Holiday Best

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Best Clean
Hair Care

"Once it's part of your routine, you won't know how you ever skipped this pre-shampoo step."

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The Fermented Fix
For Damaged Hair

Our lightweight leave-in for both hair + scalp.

“The next viral haircare brand is here. Fermented beauty your scalp and strands will love.”

“Best of Beauty Clean Hair Care Winner: AHA+ACV Pre-Shampoo Scalp Clarifying Rinse”

“This dry shampoo product is genius”

“This is the best dry shampoo I've ever used.”

“Award Winner: Best Scalp Treatment. [BioBrew Serum] is a one-stop shop for shine, strength and smoothing.”

“[Fermentation] feels like a new concept to us, but to apply this biology to OTC products is absolutely brilliant!”

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COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION