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Three men outside wearing outerwear

Summer Kickoff
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SITEWIDE

CODE: SUMMER20

Unlock Your Hair's Potential

Helps control frizz, boost shine, protect hair from heat, repair damage, and restore scalp balance and hydration.

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Three men outside wearing outerwear

The Good-For-You Dry Shampoo

Absorbs oil and sweat, blends seamlessly into hair, and won't build up.

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TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

TOTAL HAIR TRANSFORMATION, FROM ROOT TO TIP

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A Healthy Hair & Scalp Routine in One Multi-Tasking Serum

  • One simple step.

  • Two serums in one.

  • 3X stronger hair in just one use.

  • Only with BioBrew.

*Unretouched photos, individual results will vary.

Biobrew is brewed for benefits

Break Up with Buildup

Remove the buildup, keep the moisture.

Model holding hair

Experience Our Best

Our best-sellers together for your strongest, healthiest hair.

Meet the Must-Haves

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Brewed for benfits full product assortment image

Made for the ROOTS+SCALP+HAIR Connection

Powered by proprietary Rootbiomic Ferment™ to help your healthiest hair take root.

"The next viral haircare brand is here. Fermented beauty your scalp and strands will love."

"As someone who sometimes deals with an oily scalp, The Rootist Clarify Balancing Serum has been a lifesaver."

"Hair care goes far beyond just shampoo and conditioner, which is at the root of new hair brand The Rootist"

"2024 Holy Grail Beauty Award Winner: Best New Hair Brand"

"It’s one of the best dry shampoos I’ve tried to date."

"Award Winner: Best Scalp Treatment. [BioBrew Serum] is a one-stop shop for shine, strength and smoothing."

No Added Water

We innovate wisely, with no added water in our shampoos and conditioners.

Less Wasteful. More Powerful.

Typical shampoos can contain up to 85% water. We made our ultra-concentrated shampoos and conditioners with no added water.  It's not just less wasteful; it's a leap toward a more new, more sustainable hair ritual – a commitment to the planet without compromise.