Allure Best of Beauty 2024 Winner

AHA+ACV Pre-Shampoo Rinse

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New Densify Serum with unretouched photos after use of Densify Shampoo, Conditioner & Serum. Individual Results Will Vary.

New Densify Serum with unretouched photos after use of Densify Shampoo, Conditioner & Serum. Individual Results Will Vary.

Clinically Proven Thicker, Fuller-Looking Hair in as few as 90 Days.*

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Three men outside wearing outerwear

Three men outside wearing outerwear

Reduce Hair Fallout by up to 85%*

*Due to breakage from dry comb test after use of the Densify Shampoo, Conditioner, and Serum for 120 days

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Densify collection image of all three products featuring serum, shampoo and conditioner.

Densify collection image of all three products featuring serum, shampoo and conditioner.

Kickstart Your
Growth Potential

Plant-based ingredients fermented + bioactivated for proven results.

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Our fermentation process amplifies the potency of proven ingredients making them more:

Bubbles of the fermentation with words powerful+ effective + sustainable

Bubbles of the fermentation with words powerful+ effective + sustainable

Powerful + Effective + Sustainable

The Fermented Fix
For Damaged Hair

Our lightweight leave-in for both hair + scalp.

Shop BioBrew™

Model using the Dry Shampoo brush on hair

Model using the Dry Shampoo brush on hair

The Good-For-You Dry Shampoo

Our talc-free powder absorbs oil + sweat instantly.

Man in brown coat sitting down

Man in brown coat sitting down

Give New Life to Hair

Treatment-infused wash care to repair damage, minimize breakage + boost shine.

"The next viral haircare brand is here. Fermented beauty your scalp and strands will love."

"As someone who sometimes deals with an oily scalp, The Rootist Clarify Balancing Serum has been a lifesaver."

"Hair care goes far beyond just shampoo and conditioner, which is at the root of new hair brand The Rootist"

"This dry shampoo product is genius"

"It’s one of the best dry shampoos I’ve tried to date."

"Award Winner: Best Scalp Treatment. [BioBrew Serum] is a one-stop shop for shine, strength and smoothing."

Follow Us @the_rootist

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION