Allure Best of Beauty 2024 Winner

AHA+ACV Pre-Shampoo Rinse

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Happy Brew Year!

Celebrate the season with everything you need for stronger, full-looking, healthier hair.

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Three men outside wearing outerwear

Densify

New styles and new fits

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Kickstart Your Growth Potential

Plant-based ingredients fermented + bioactivated for proven results.

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Reduces Hair Fallout by up to 85%*

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Lightweight Serum for Hair + Scalp

Repair damage, minimize breakage, protect from heat and amp up the shine with award-winning BioBrew.

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3X Stronger Hair in Just One Use*

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Our fermentation process amplifies the potency of proven ingredients making them more:

Bubbles of the fermentation with words powerful+ effective + sustainable

Bubbles of the fermentation with words powerful+ effective + sustainable

Powerful + Effective + Sustainable

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Strenghten S + C

Strenghten S + C

For Dry + Damaged Hair

For Oily Scalp + Hair

For Fine + Thinning Hair

“The next viral haircare brand is here. Fermented beauty your scalp and strands will love.”

“Best of Beauty Clean Hair Care Winner: AHA+ACV Pre-Shampoo Scalp Clarifying Rinse”

“This dry shampoo product is genius”

“This is the best dry shampoo I've ever used.”

“Award Winner: Best Scalp Treatment. [BioBrew Serum] is a one-stop shop for shine, strength and smoothing.”

“[Fermentation] feels like a new concept to us, but to apply this biology to OTC products is absolutely brilliant!”

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Three men outside wearing outerwear

Best Clean Hair Care

"Once it's part of your routine, you won't know how you ever skipped this pre-shampoo step."

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COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION

COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION